Product Designer · SaaS · Design systems

I turn complex product flows into clear experiences people can trust.

I’m Brenda, a product designer who connects user insight, polished interfaces and front-end thinking to move products from ambiguity to implementation.

Explore selected work Download résumé

Primera Plus booking interface shown on desktop and mobile

Designing the details.
Keeping the whole journey in view.

6+ yearsbuilding digital products

SaaS & B2Bproduct experience

Design → codecloser engineering handoff

Systems thinkerscalable UI foundations

Selected work

Three projects.
One consistent idea:

Make the next step obvious—for the user, the business and the team building it.

Responsive Primera Plus experience across devices

Primera PlusUX improvement · SaaS

Turning a hidden choice into a confident decision.

Passenger discounts were buried inside a dropdown at a high-stakes moment in the purchase flow. Brenda traced the confusion through funnel behavior, Hotjar sessions and user feedback, then redesigned the interaction so the selected fare and alternatives stayed visible.

Role UI designer & UI developer
Contribution Research synthesis, interaction design, responsive UI
Outcome A clearer fare-selection experience designed to reduce confusion and abandonment

Read the case study

Autovías GHOMobile app

Onboarding that explains value before asking users to act.

A friendlier, more useful introduction to the travel app—carried from product insight to high-fidelity handoff and implementation.

See the thinking

Peninsula EjecutivoResponsive web

A component-based booking experience built to scale.

Responsive screens and reusable design foundations that improved consistency and made the path from Sketch to React more efficient.

See the system

Case study 01 · Primera Plus

Designing clarity into the moment that mattered.

One small control was creating outsized doubt. The work focused on understanding that friction, making options legible and fitting the solution into an established SaaS design system.

01 / Discover

Find the real point of friction

Funnel analysis, Hotjar recordings and direct feedback showed that users were unsure whether their passenger discount had been applied.

02 / Define

Make system status visible

The dropdown hid key information and its affordance was easy to miss. The design principle became simple: keep the current choice and alternatives in view.

03 / Deliver

Design for reuse

The solution was shaped as reusable interface parts, ready for responsive implementation and future use across the Reservamos SaaS ecosystem.

Final Primera Plus fare selection designs on desktop and mobile — Final responsive designs make passenger categories and selected fares easier to understand.

Case study 02 · Autovías GHO

From generic onboarding to a useful product introduction.

Brenda identified the onboarding as a chance to explain the travel funnel, build confidence and introduce the app in a warmer voice.

RoleUI Designer & UI Developer

FocusOnboarding, product voice, mobile UI

DeliveryHigh-fidelity prototype to implementation

Case study 03 · Peninsula Ejecutivo

A scalable visual language for booking travel.

Instead of treating each screen as a one-off layout, Brenda worked from reusable symbols, type styles and components—giving the team a more consistent route from concept to React.

Design system

Shared foundations

Symbols, layer styles and text styles aligned the work with an existing product language.

Collaboration

Faster feedback

High-fidelity concepts helped stakeholders evaluate realistic outcomes earlier.

Handoff

Ready for React

Component-based decisions reduced ambiguity between design and front-end development.

How I work

Curious about the problem.
Practical about the solution.

01
Observe
Combine behavioral evidence, user feedback and business context to locate the friction worth solving.
02
Frame
Turn signals into a focused design question and a clear principle the team can use to evaluate decisions.
03
Prototype
Move quickly from structure to high-fidelity, making the experience tangible enough to test and discuss.
04
Ship together
Work close to engineering, understand component constraints and stay involved until the design becomes a product.

About Brenda

Designer by craft.
Builder by instinct.

With more than six years across graphic, UI and product design, Brenda brings visual craft and systems thinking to digital products. Her front-end fluency helps her design with implementation in mind and collaborate closely with engineers.

Product designUX researchUI designDesign systemsPrototypingFigmaSketchHTML/CSSReact stylingStorybook

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Available for the right challenge

Looking for a designer who can connect user needs, visual systems and implementation?

brendaoro10@gmail.com

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